Organic, Artisan, Irresistible: Inside Nibble Chocolate’s Old Town Store

Right in the heart of Old Town San Diego, a unique chocolate maker is making waves among chocolate aficionados and health-conscious foodies alike. Nibble Chocolate, a small batch chocolate maker, has carved a niche for itself with its commitment to quality and purity.

Founded in 2013, Nibble Chocolate began with a simple yet powerful idea that quickly transformed into a passionate endeavor. The founders, self-confessed chocolate lovers, realized a gap in the market for truly high-cocoa-content chocolate. They noticed that most commercially available chocolate bars were laden with additives and had surprisingly low actual cocoa percentages. This realization sparked an idea – to create a chocolate that was not only delicious but also retained all the health benefits of cocoa.

The heart of Nibble Chocolate’s philosophy lies in its ingredients. They handcraft their chocolate in small batches, using only the finest trinitario and criollo cocoa beans. These beans are renowned for their superior quality and flavor profile. The addition of just a hint of organic, whole, unrefined cane sugar enhances the chocolate’s natural flavors, creating a gourmet product that encourages savoring each bite – or, as the name suggests, ‘nibbling’ rather than gobbling.

This dedication to quality and purity has resonated with chocolate lovers. Originally starting in Little Italy, Nibble Chocolate’s journey of growth led them to open a storefront in Old Town, San Diego. Located in the historic Fiesta de Reyes of the Old Town San Diego State Historic Park, the store at 2754 Calhoun Street has become a destination for those seeking an authentic chocolate experience.

Nibble Chocolate’s approach is a testament to the power of simplicity and the pursuit of a passion. Their story is more than just about making chocolate; it’s about creating a lifestyle that celebrates the joy of pure, artisan chocolate. For those who appreciate the finer aspects of this beloved treat, Nibble Chocolate offers a taste that is both indulgent and conscientious – a rare find in the world of confectionery.


  • Mon-Fri: 11am-9pm
  • Sat-Sun: 10am-9pm

Phone – (858) 200-7689

Address – 2754 Calhoun St, San Diego, CA 92110