Find Souvenirs and Sundries at Five & Dime General Store

Five & Dime General Store in Old Town San Diego is a nostalgic throwback to a simpler time when the general store was the hub of a small town. Located on San Diego Avenue, this shop offers a wide range of souvenirs, novelties, and everyday essentials that are sure to please visitors and locals alike.

Step inside and you’ll be transported back in time, with old-fashioned decor and shelves stocked with vintage-inspired merchandise. You can browse through rows of classic toys and games, including jacks, marbles, yo-yos, and slinkies. There’s also a great selection of retro postcards, magnets, and keychains, as well as tin signs featuring classic advertisements and iconic Americana.

For those who want to take home a piece of San Diego, there are plenty of city-themed souvenirs, like mugs, t-shirts, and shot glasses. And if you forgot to pack some essentials, the store also carries practical items like sunscreen, sunglasses, and toiletries.

More than just a souvenir shop, Five & Dime General Store is a one-stop-shop for all your needs. Snacks and drinks are available for purchase, including chips, crackers, soda, and bottled water. The friendly staff is always on hand to answer any questions you might have about the store’s products or the local area. 

Five & Dime General Store has been around since 2009 when Joe Pham brought the business to San Diego Avenue. Pham saw an opportunity to create a unique shopping experience that captured the nostalgia of a bygone era, and he believed that Old Town San Diego was the perfect location. With its historic charm and popularity among tourists, the store quickly became a hit with visitors and locals alike.

Whether you’re in search of a unique gift or just looking for a blast from the past, Five & Dime General Store is a must-visit destination in Old Town San Diego.


  • Sun-Thu: 9am-9pm
  • Fri-Sat: 9am-10pm

Phone – (619) 692-3875

Address – 2501 San Diego Ave, San Diego, CA 92110