Exploring Culinary Wonders at Old Town Urban Market

Old Town Urban Market is a modern food hall offering a vibrant and diverse culinary experience. With a carefully curated selection of vendors, including Flor’s Farm to Table, Barrio Donas, Elote, Hola Paris, and The Wine Shop, this food hall has quickly become a must-visit destination for both locals and tourists seeking delicious eats in a charming setting.

Old Town San Diego is renowned for its rich history, and the Old Town Urban Market seamlessly blends the area’s historical charm with contemporary food offerings. Each vendor at the market brings their unique flavor to the table, making it a place where you can explore a wide range of culinary traditions.

Flor’s Farm to Table

Flor’s Farm to Table is a delightful vendor that epitomizes the farm-to-table movement. The menu is focused on brunch items, with a strong emphasis on Mexican flavors and ingredients. Some of the most popular dishes include the chilaquiles, which are made with house-made tortilla chips, a savory red sauce, and topped with eggs and fresh avocado. Another standout dish is the red snapper, which features bacon, pico de gallo, spicy honey sauce, crispy onions, and blue cheese, on a bed of arugula.

Barrio Donas

For those with a sweet tooth, Barrio Donas is a haven of indulgence. This vendor specializes in delectable donuts, combining traditional recipes with innovative flavors. Their donuts are made with high-quality ingredients and carefully crafted with traditional Mexican flavors like churro, abuelita, mazapan, jamaica, and arroz con leche. They also offer vegan and gluten-free options to ensure that everyone can enjoy their treats.


Elote is where you can dive into the bold and savory flavors of Mexican street food. The star of their menu is, without a doubt, the traditional elote – corn on the cob or the esquites in a cup covered in a velvety layer of crema, zesty Mexican spices, a squeeze of lime, and a generous sprinkle of Cotija cheese. This delectable dish is available on a stick for those who prefer to savor their elote on the go, or in a cup for a more leisurely dining experience.

Hola Paris

At Hola Paris, the enchanting aroma of freshly baked goods fills the air, inviting customers to indulge in a sumptuous array of treats. The bakery section showcases a harmonious fusion of traditional French patisserie and Mexican panaderia. Expect to find classics from both cultures like conchas and macarons. Each bite is a delightful marriage of textures and tastes that pays homage to the culinary traditions of both cultures.

The Wine Shop

No culinary journey is complete without a fine selection of wines. The Wine Shop at Old Town Urban Market boasts an impressive collection of wines from around the world. Whether you’re a wine connoisseur or a casual enthusiast, you’ll find the perfect bottle to complement your meal. They also offer wine tastings, making it an ideal place to explore new varietals.

The Old Town Experience

Beyond the diverse culinary offerings, the Old Town Urban Market itself is an attraction. The market is designed with an open layout, allowing visitors to stroll between vendors and soak in the vibrant atmosphere. The architecture and design elements pay homage to Old Town’s historical significance, making it a unique space where history and modernity coexist.

The Old Town Urban Market frequently hosts live music and events, creating a lively and enjoyable environment for all who visit. Whether you’re stopping by for a quick bite or planning a leisurely afternoon of dining and exploration, this food hall offers an experience that reflects the essence of Old Town San Diego.

Old Town Urban Market is a culinary gem in Old Town San Diego that offers an array of delectable options to please every palate. From fresh farm-to-table cuisine to international flavors and fine wines, this food hall truly captures the essence of the region’s culinary diversity. When you visit, you not only enjoy exceptional food but also immerse yourself in the historical and cultural tapestry of Old Town. So, the next time you’re in San Diego, be sure to make a stop at this delightful food hall for an unforgettable dining experience.

Phone – (619) 995-5510

Address – 2548 Congress St, San Diego, CA 92110

Website www.oturbanmarket.com