E•’lo•te: Authentic Fire Roasted Corn

E•’lo•te was launched by Genaro Rodriguez and Marie Aldebert as a quaint, roadside food stand in San Diego’s North County area of Valley Center in 2016. Early in 2022, they opened their new location inside Old Town Urban Market. E•’lo•te serves a menu of fresh roasted corn elote (corn covered in crema, Mexican spices, lime, and Cotija cheese), available on a stick and in a cup, as well as frequently-changing flavors of agua fresca.


  • Fri: 12–9pm
  • Sat-Sun: 11am–9pm
  • Monday Closed
  • Tue-Thu: 12–8pm

Address – 2548 Congress St, San Diego, CA 92110



In Mexico we place the masorcas over the embers and wait for the cracking sound to let us know the corn is ready. Roasted over fire brings out a unique flavor/aroma that can only be achieved through this method of cooking.