Discovering the Magic of Geppetto’s: San Diego’s Toy Tradition

Step into the enchanting world of classic toys at Geppetto’s, where imagination knows no bounds. With several locations across San Diego, Geppetto’s has been a beloved tradition for over four decades, providing families with a treasure trove of timeless toys that inspire creativity and bring joy to all generations. As you explore our award-winning stores, you’ll discover an array of toys that captivate and engage, all while experiencing the warm and welcoming atmosphere of a family-owned business. Join us on a journey through Geppetto’s, where every visit promises a touch of magic.

A Legacy of Tradition

For more than 40 years, Geppetto’s has been an integral part of the San Diego community, enriching the lives of children and adults alike. As a testament to our commitment to tradition, we are still proudly owned and operated by the Miller Family, who have lovingly nurtured this beloved toy store into what it is today. Our dedication to offering high-quality toys and exceptional service has remained unwavering throughout the year.

The Charm of Old Town San Diego

You can find our original Geppetto’s store in the vibrant Fiesta de Reyes within the Old Town San Diego State Historic Park. Nestled among the historic buildings and bustling streets, our store exudes charm and nostalgia. Stepping into Geppetto’s here feels like a journey back in time, where you can explore classic toys in a setting rich with history and culture. It’s a place where the past and present harmoniously coexist.

Toy Experts at Your Service

At Geppetto’s, we understand that finding the perfect toy can be an exciting adventure, but it can also be a challenge. That’s why our dedicated team of Toy Experts is always on hand to assist you. They are not just knowledgeable; they are passionate about toys and the joy they bring. Whether you’re searching for an educational game, a whimsical plush animal, or a challenging puzzle, our experts are ready to recommend age-appropriate toys that will entertain, engage, and inspire.

Interactive and Fun

We believe that playtime should be interactive and, most importantly, fun! That’s why we carefully curate our collection to include toys that encourage imagination and creativity. From building sets that spark engineering skills to board games that foster strategic thinking, Geppetto’s offers a wide range of products that promote learning through play. Our toys are designed to bring families together, creating unforgettable moments of laughter and bonding.

Complimentary Gift Wrap and More

At Geppetto’s, we understand that it’s not just about selling great toys; it’s about providing exceptional service. That’s why we offer complimentary gift wrapping every day, ensuring that your special presents are beautifully presented. We want your shopping experience to be as enjoyable as possible, so please let us know how we can assist you. If you’re looking for a specific product that we may not have in stock, we are more than happy to special order it for you. Your satisfaction is our priority.

Geppetto’s is not just a toy store; it’s a destination where classic toys meet exceptional service. Our commitment to tradition, our passion for toys, and our dedication to our customers make us a unique and cherished part of the San Diego community. Join us in our magical world of classic toys, where the joy of play knows no age limit, and every visit is an opportunity to create lasting memories. Come to Geppetto’s, where the magic of childhood never fades.


  • Mon-Fri: 11am-9pm
  • Sat-Sun: 10am-9pm

Phone – (619) 293-7520

Address – 2754 Calhoun St, San Diego, CA 92110